Let's Go
Let's Go is a campaign identity concept designed to encourage greater ridership on the Southeastern Pennsylvania Transportation Authority or SEPTA, the public transit system for the city of Philadelphia and its surrounding region. The campaign promotes SEPTA as an accessible, democratized service that enables its riders to move across the city affordably and efficiently. I designed the identity to feel dynamic and distinctly Philadelphia, using grainy textures and a versatile arrow as visual elements.
visual identity